Two centuries of L.T. Piver
L.T.Piver synonymous for over two centuries with refined, original perfumes and its exceptional expertise and elegant fragrances, remains to be the incarnation of a world of seduction, dreams, and emotions. From the court of Louis XVI through to the twenty-first century, L.T Piver has successfully united the classic with the modern and the traditional with progress.
Our story begins in 1774 in Paris at a perfume store called "A la Reine des Fleurs". Behind the counter stood Michel Adam, a dynamic individual who, in a matter of years, rose to become the official purveyor to the court of Louis XVI and subsequently to the royal families of Europe. Passing the family tradition from his son in 1799 to Pierre Guillaume Dissey, a close relative who later handed over the reins to Louis Toussaint Piver who started the Piver dynasty.
Driven by his entrepreneurial forefather, the LT Piver trademark immediately flourished and set out to conquer the world, marking the beginning of an incredible success story. By the nineteenth century, L.T. Piver had over one hundred branches around the globe, including England, Belgium, Spain, Austria, Russia, and Brazil. In Paris, a number of shops were opened to cater to the company's growing clientele, the most loyal of which included the Bonaparte family and in later years Sarah Bernard. A factory for the processing of flowers opened in Grasse, and the second factory in Aubervilliers specialized in the manufacture of different cosmetic products. By 1926, they employed a workforce of 1,500, producing some fifty tonnes of products each day. The House of L.T Piver marked the age of momentous change by launching its exhaustive range of health and beauty products; "perfumed gloves and trinkets, face powders, soaps with extract of lettuce and marshmallow, almond body cream, iris body milk and so on". Alongside its multiple fragrances, each derived from the rarest of essences, this innovative measure proved an out-and-out success at the Universal and Colonial Exhibitions and rewarded by a number of prizes, medals, and other distinctions.
From "Trèfle Incarnat", the first perfume to contain artificial essential oils to the illustrious "Cuir de Russie", not forgetting such mythical concoctions as "L’Eau de Cologne des Princes", "A la Reine des Fleurs", "Pompeia", "Floramye", "Héliotrope Blanc" or "Rêve d’Or" – all of which proved remarkable in their own right and occupy their rightful places in the history of French perfumes. Certain perfumes, captured in their prestigiously sculpted crystal containers as designed by Lalique or even Baccarat, quickly became highly sought after collectors’ items. Indeed, the fact that, in all of the exhibitions devoted to the world of perfume, L.T. Piver featured alongside such legendary brand names as Guerlain, Houbigant, E. Coudray, or Lubin, comes as no surprise.
A rich and illustrious past, L.T. Piver fragrances continue today to evolve and to seduce a clientele, both male and female, with a very distinct perception of luxury, one that is primarily concerned with discretion, quiet elegance and warmth.
Steeped in the wooden notes of vetiver, this resolutely masculine and refined scent subtly conveys absolute distinction.
Spiced with sensual patchouli and nutmeg and sharpened with notes of tangy hesperidean apple and lavender, it continues to stand the test of time.
Created at the end of the nineteenth century, the original version of this exceptional cologne has been adapted to today’s market. Very “landed gentry” its fragrance is inspired by the leather smell of Cossack riding boots protected against the wet with silver birch bark.
The entrancing and impossibly elegant smell of leather peppered with the tangy notes of mandarin and bergamot orange to leave skin feeling totally refreshed. Next, come the wooden and spicy notes before these in turn give way to the aroma of honey.
A fragrance that surrenders itself discreetly, unveiling its splendor all in good time and presented in a highly structural bottle inspired by the Russian constructionist period. Convivial, refined, and yet never ostentatious. Absolute luxury.